Today’s tip is a simple one. Before you start writing, choose the medium that best suits your needs.
When I first started writing Awakening, all those years ago, I wanted to distribute it as a printed book. Ideally, I would send off the completed manuscript to a reputable publisher and they would do the rest.
However, as the writing wore on, I realized that this path would not lead to the outcome I desired.
For me, the decision to go with digital distribution was based on several factors.
- eBooks can never run out of stock or have to be ordered from another store
- The royalty fees are higher (35-80% vs 11-14%)
- You have more control over your content, including cover design and marketing
- It is easier to reach an international market
- Most people carry around an e-reader (kindle, iPhone, iPad, tablet, Galaxy etc) and can read the book at any time
- There is no risk of poor sales relegating your book to the bargain bin/or being returned
- It is easy to change the book price and you can give away the book for free (if you want)
- It is easier to advertise (especially via “Customers Also Bought lists)
- Reviews are more numerous and are easier to access
These are just a few of the reasons that prompted me to change my mind, but there were others.
Additionally, living in South Africa helped me make up my mind. With a large portion of the people being illiterate, rural-based or speaking a different language (one of eleven official languages!), the chance of the book selling well was slim from the outset. In order to have a chance, I needed to distribute internationally, and digital publishing was the most reasonable answer.
In the future, if the book does well, I will most likely distribute via print media (to reach those who prefer paper books or who don’t own an e-reader), but for now, ebooks are the way to go.
What is the reading culture like in your country? Have you experienced a similar decision with your work? Let me know via the comments or shoot me an email, I would love to hear from you!
Thanks for listening! The next tip is “Stop Lying to Yourself!”, look forward to it!
And remember, Never Lose Your Stride!